BillionaireFashion Group AG
Worlds begin with people

THE PEOPLE BEHIND THE HOUSE.

Billionaire Fashion Group AG is not a structure placed above two brands.

It is the creative origin of the worlds inside it.

The foundation

TWO ROLES.ONE HOUSE.

A world has to be imagined. It also has to be built.

Billionaire Fashion Group AG was founded on two responsibilities that only work together.

One decides what each world is — its identity, its language, the standard its objects are held to. The other decides what the company around those worlds has to be for them to exist at all.

Neither is the senior of the other. A world that is only imagined never reaches anyone; a company with nothing to say is not a House.

LeadershipAnastasija SaviniFounder · CEOThe company

Structure, direction and the standard the House commits to.

Creative directionChristian SaviniFounder · Creative DirectionThe worlds

Identity, material, image and the language each world speaks.

Anastasija Savini and Christian Savini, founders of Billionaire Fashion Group AG
Anastasija Savini, Founder and CEO

Anastasija Savini

Founder · CEO

Anastasija Savini is Founder and Chief Executive Officer of Billionaire Fashion Group AG.

A House is not a collection of brands. It is the structure that allows distinct identities to be built properly — funded, produced, protected and given the time they need to become complete. That structure is her work.

Her responsibility is the company itself: how it is run, what it commits to, and the standard it holds its worlds to. PARA & PASCHA and RICCOLENZA are free to be as different from one another as they are because there is a single organisation behind them making that difference sustainable rather than merely intentional.

It is the less visible half of a luxury house, and the half that decides whether any of it lasts.

A WORLD IS ONLY AS GOODAS WHAT STANDS BEHIND IT.Leadership, Anastasija Savini

PARA & PASCHARICCOLENZA

Anastasija Savini reviewing a PARA & PASCHA garment
Christian Savini, Founder and Creative Direction

Christian Savini

Founder · Creative Direction

Christian Savini approaches brands as complete worlds.

Fashion, fragrance, image and identity are not separate disciplines in that process. They are different ways of expressing the same idea.

His creative direction is built around contrast: precision and emotion, restraint and excess, European structure and Italian instinct.

Billionaire Fashion Group AG became the House through which those ideas could take different forms — from PARA & PASCHA to RICCOLENZA.

I DON'T WANT OUR WORLDS TO LOOK ALIKE.I WANT THEM TO FEEL UNMISTAKABLE.Creative direction, Christian Savini

PARA & PASCHARICCOLENZA

Christian Savini with RICCOLENZA packaging

Billionaire Fashion Group AG works with photographers, model casting, production partners and manufacturers across Switzerland and Italy. The people named here are those with creative and company responsibility for the House and its worlds.