Christian Savini approaches brands as complete worlds.
Fashion, fragrance, image and identity are not separate disciplines in that process. They are different ways of expressing the same idea.
His creative direction is built around contrast: precision and emotion, restraint and excess, European structure and Italian instinct.
Billionaire Fashion Group AG became the House through which those ideas could take different forms — from PARA & PASCHA to RICCOLENZA.
I DON'T WANT OUR WORLDS TO LOOK ALIKE.I WANT THEM TO FEEL UNMISTAKABLE.Creative direction, Christian Savini
Billionaire Fashion Group AG provides the space for distinct identities to exist. The objective is not uniformity. It is clarity.
PARA & PASCHARICCOLENZA
